Bellissimo Foods Company Unveils Corporate Brand Refresh | Sapore magazine
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Bellissimo Foods Company Unveils Corporate Brand Refresh

August 05, 2019 Industry News
Industry News

Bellissimo Foods Company, a leading specialty foodservice provider, announced a corporate brand refresh, including updating their proprietary Bellissimo branded product line.   

“We have grown our business significantly the last several years and this brand refresh represents the natural evolution of that transformation,” says BFC Founder and CEO, Peter Thor.  “Today, our BFC distributor network includes over 50 locally owned and operated distributors who proudly distribute the world’s best Italian and Mediterranean products, including exclusive distribution of our own Bellissimo brand.  It was imperative that our branding reflect and promote BFC’s mission to be the go-to partner for independent pizza and Italian restaurants.”

Distributor members of the BFC network collectively service more than 30,000 restaurants every week. Restaurant operators working with a BFC distributor benefit from the buying power of the national network combined with superior product knowledge and customer service of a local distributor. Additionally, customers are granted exclusive access to purchase Bellissmo branded products. 

The brand refresh includes updated packaging and branding for BFC’s proprietary Bellissimo branded product line.  The comprehensive product line spans from appetizers to cheeses, flour, meats, sauces and unique specialty items.  

“Under our refreshed Bellissimo label, we’re proud to offer restaurateurs a full line of authentic ingredients that not only meet their menu needs, but their business needs as well,” adds Thor. “With our scale, we’re able to source top quality domestic and international products at a value that enables our restaurateurs to be competitive. That’s a distinct advantage.” 

The brand refresh is rolling out immediately with updated websites, sales materials, marketing and newsletters. Refreshed Bellissimo packaging will flow in to BFC member distribution centers this fall with the transition running through early 2020. 

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.