EccoX Aims to Fix the Soggy Crust Problem
Stay ahead of the pizza curve with EccoX, a brand new to the market pizza box insert to keep your pizzas dry, crispy and warm.
This revolutionary new insert sits under the pie and isolates it from its oils and juices as well as stopping the pizza carton base from capturing all the heat. This means your take-out pizza arrives on your customers’ plate oven fresh. That is the way to get loyal repeat customers and differentiate your stores from the competition.
EccoX, a revolutionary new insert is made from food grade cup stock paperboard and is coated with a food grade oil and moisture barrier. In house designed and built expanding machinery is used to manufacture these trays in a company North of Atlanta. The expanding process adds additional loft to the paperboard, helping elevate the pie away from its oil and grease. These elevations also allow for air circulation, reducing the effect of trapped steam within the carton.
Only the latest technology is used to make this eco- friendly pizza tray. EccoX raises your pizza out of the oils and juices that can accumulate in the pizza box, helping to maintain a warmer and crispier crust.
Here are the three questions that were asked while developing this product:
How is the issue of soggy crusts in a take- out pizza box solved?
The pizza is elevated off of the bottom of the carton separating the crust from the base allowing air to flow underneath. This also keeps the pizza hotter, longer and reduces the effect of trapped steam within the carton.
How is an eco-friendly product, that still holds its form under weight and moisture, created?
Expanded cup stock paperboard. The expanding process adds additional loft to the paper, helping to elevate the piecrust from the oil and grease.
How can this product be differentiated from the competition?
In an ever more crowded marketplace, quality differentiation is becoming more and more important to stay ahead of the competition. This patent pending expansion process allows you to elevate the pizza away from the carton, unlike some of the competitors, whose trays allow the pizza to remain in contact with the entire tray surface.
This revolutionary new to market product has three main intended marketing targets. There were three main components that were considered before launching this product. Firstly, a fast-growing progressive pizza chain who wants to differentiate their quality in an increasingly competitive market. As is well known, there is a strong trend in our industry to get away from major chains and move towards higher quality and innovation.
Quite often the delivery condition is overlooked in the search for elevated quality. Secondly, enterprising pizza carton manufacturers could use this product as a quality upsell with their core carton business. The two products could be delivered at the same time, increasing revenue and making for an efficient delivery system. Thirdly, a large pizza food distributor could add these trays to their paper product offering within their whole assortment.