Gourmet Cold Cut & Meat Brand Parmacotto Enters U.S. Market
Parmacotto, LLC is a new player in the American food market. Seventy percent of the company is controlled by Parmacotto, SpA, founded in 1978 in Parma, Italy. The remaining 30 percent of the LLC is owned by the founding members of Cibo Italia, LLC, Larry Saia and Alessandro Sità, who are now respectively President and CEO of Parmacotto, LLC. Parmacotto's core business is in the production of cooked ham (prosciutto cotto) and its core value is in using top quality products that are 100 percent made in Italy, which is the focus of its product launch in the United States market.
Parmacotto, LLC results from the acquisition of Cibo Italia, LLC, established 10 years ago to sell Italian "salumeria" (cold cuts and cured meats) in the US market to both large-scale retail and traditional delicatessens. Parmacotto, LLC aims to reach an annual growth of 25 percent within the next 3 years, with a target turnover of $20 million by 2020.
"We have decided to focus on the US market because it presents significant opportunities for the development of our products. In terms of positioning and distribution, our investment in Cibo Italia aims to create synergies with the American market," says Andrea Schivazappa, CEO of Parmacotto, SpA.
"Thanks to our know-how, today we are at an important milestone: the introduction of a brand in the American market, a brand made of history and quality, that will respond to the consumers' expectations. We will focus on the introduction of Parmacotto products (cooked and roasted ham) in the deli area and as pre-sliced products for retail shelves. The heritage of this brand will be the true ambassador, our 100 percent made in Italy products," says Alessandro Sita’ and Larry Saia, CEO and President of Parmacotto, LLC. Parmacotto is recognized worldwide for the great attention it dedicates to quality, nutritional properties of its products, and its constant commitment to research & development