Norm’s Pizza Opens in Downtown Brooklyn | Sapore magazine
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Molly Tavoletti
Designed by Matt Dennis and Jonathan Visgaitis at Bolt Design Group, Norm’s 400 square-foot space is inspired by the classic Brooklyn slice shops of the late 60s and early 70s.

Norm’s Pizza Opens in Downtown Brooklyn

September 05, 2019 Industry News

The team behind Midtown Manhattan’s young cult-favorite Upside Pizza—chef and founder Noam Grossman, international pizza consultant Anthony Falco and partners Eli & Oren Halali—announced the opening of Norm’s Pizza, a back-to-basics slice shop bringing simple yet thoughtfully-crafted pies to Downtown Brooklyn (345 Adams St.)

Growing the Upside Pizza family for the first time with this “little brother” shop, the team again seeks to offer their best-possible version of the New York slice, celebrating its true greatness and maximizing potential without embellishment.

Pies are 100 percent naturally leavened using a sourdough starter and house-milled flour, cooked in a triple-decker PizzaMaster for a classic New York slice result, and topped with carefully-sourced ingredients. Staples include the traditional Cheese with Norm’s signature sauce, Pecorino Romano & low moisture mozzarella; Pepperoni with signature sauce, Ezzo Supreme Special pepperoni, low moisture mozzarella, Sicilian oregano & grana; White Pie with garlic, Frankie’s 457 Oro di Sicilia Green Gold EVOO, fresh mozzarella, low moisture mozzarella, lemon zest-ricotta & grana, finished with housemade basil oil & fresh parsley; Vodka Pie with housemade vodka sauce (made with a Calabrian chili paste for an infusion of well-balanced spice), fresh mozzarella, low moisture mozzarella & grana; and Margherita with signature sauce, fresh mozzarella, low moisture mozzarella, grana, Sicilian oregano, basil & finished with housemade basil oil.

Designed by Matt Dennis and Jonathan Visgaitis at Bolt Design Group, Norm’s 400 square-foot space is inspired by the classic Brooklyn slice shops of the late 60s and early 70s. Old-school formica counters and tabletops, mustard yellow hues, dark brick walls, pegboards and a fluorescent-lit menu board with custom alphabet combine to create a nostalgic, “grandmother’s basement” aesthetic, while more modern elements like red neon lights along the pizza counter and the shop’s exterior bring a contemporary feel. A custom caterpillar table, built using a lazy susan, slides and pivots to accommodate up to nine guests with seating on low metal stools. Above the seating area, a large pegboard showcases a map of New York City using only pegs- a pink peg shows Upside Pizza’s location, and a yellow peg denotes Norm’s address— a nod to the shop’s roots.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.