Norm’s Pizza Opens in Downtown Brooklyn
The team behind Midtown Manhattan’s young cult-favorite Upside Pizza—chef and founder Noam Grossman, international pizza consultant Anthony Falco and partners Eli & Oren Halali—announced the opening of Norm’s Pizza, a back-to-basics slice shop bringing simple yet thoughtfully-crafted pies to Downtown Brooklyn (345 Adams St.)
Growing the Upside Pizza family for the first time with this “little brother” shop, the team again seeks to offer their best-possible version of the New York slice, celebrating its true greatness and maximizing potential without embellishment.
Pies are 100 percent naturally leavened using a sourdough starter and house-milled flour, cooked in a triple-decker PizzaMaster for a classic New York slice result, and topped with carefully-sourced ingredients. Staples include the traditional Cheese with Norm’s signature sauce, Pecorino Romano & low moisture mozzarella; Pepperoni with signature sauce, Ezzo Supreme Special pepperoni, low moisture mozzarella, Sicilian oregano & grana; White Pie with garlic, Frankie’s 457 Oro di Sicilia Green Gold EVOO, fresh mozzarella, low moisture mozzarella, lemon zest-ricotta & grana, finished with housemade basil oil & fresh parsley; Vodka Pie with housemade vodka sauce (made with a Calabrian chili paste for an infusion of well-balanced spice), fresh mozzarella, low moisture mozzarella & grana; and Margherita with signature sauce, fresh mozzarella, low moisture mozzarella, grana, Sicilian oregano, basil & finished with housemade basil oil.
Designed by Matt Dennis and Jonathan Visgaitis at Bolt Design Group, Norm’s 400 square-foot space is inspired by the classic Brooklyn slice shops of the late 60s and early 70s. Old-school formica counters and tabletops, mustard yellow hues, dark brick walls, pegboards and a fluorescent-lit menu board with custom alphabet combine to create a nostalgic, “grandmother’s basement” aesthetic, while more modern elements like red neon lights along the pizza counter and the shop’s exterior bring a contemporary feel. A custom caterpillar table, built using a lazy susan, slides and pivots to accommodate up to nine guests with seating on low metal stools. Above the seating area, a large pegboard showcases a map of New York City using only pegs- a pink peg shows Upside Pizza’s location, and a yellow peg denotes Norm’s address— a nod to the shop’s roots.