Apply These Tactics to Boost Customer Engagement | Sapore magazine
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Apply These Tactics to Boost Customer Engagement

June 20, 2019
Chef prepares dish on tree slab.

Engagement rules

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Engagement rules

If you want to be successful in the restaurant business, you have to continuously experiment with new ways to get your customers engaged by personalizing the customer experience. It’s not always food which entices customers toward a specific Italian brand, given the vast options; it’s an incredible experience, and ambiance where they love to spend time with their family and friends. The food or your unique family recipes are not the only things to keep the customer engrossed—this is why Italian brands are framing connections or bonds with their valued customers, especially at the local level. Sometimes you have to do a little more to attract customers and make them come back time and again. Once you get a customer to sit down and eat then first, your food will do all the talking, followed by customer service and experience.

Finding new customers and retaining old ones is always a struggle for restaurants, and this battle has just got more intense with social media. It’s essential to keep updating your marketing automation plan if you want to make sure that new cash keeps flowing in your restaurant. Here are some of the interesting tactics which will help you increase sales and improve the experience of your consumers.

Decorate walls with images and facts

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pexels/Daria Shevtsova
Decorate walls with images and facts

If you want to bring energy to your restaurant, then try using digital signage along the walls or at the top or back of the food counters. It will bring life to your venue as customers will no longer deal with boring static image. Tather they will experience menu items in slideshows and animated graphics. Decorating walls with digital signage and interactive menu boards will make your restaurant stand out from the crowd.

Some restaurants have placed self-service kiosks and interactive touch screen displays at the POS, which provides the customer with a chance to become more familiar with your brand offerings.

Apart from this, try placing high-quality drool including photos of food offered at your restaurant, which will compel them to place an order for that product. Make use of typography for making your restaurant feel unique and look great on walls. Use bold graphics, diagrams, or letters which add a fun element to the walls of your restaurant. Some fast food chains use this typography art for decorating their walls, which displays healthy food facts, their brand history, and a glimpse of their unique recipes or famous quotes. This not only impresses but also keeps the customer engaged while they are waiting for their food to be served.

Free WiFi

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pexels/Victor Freitas
Free WiFi

Providing free WiFi access attract guests while keeping them connected with the online world. Some restaurant owners think that free WiFi will make people sit for longer without ordering much, but in reality, it is often the opposite. Studies reveal that around 53 to 62 percent of diners spend longer at restaurants if they have access to free WiFi. It provides a great window to upsell items or get those drink orders flowing again.

Offer discounts and promotions

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pexels/Engin Akyurt
Offer discounts and promotions
Providing people with extra incentive is a great method to evolve infrequent guests into fanatical customers. Special offers such as buy 2 get 1 free, free appetizers or free refills are some of the special discounts provided by various restaurants. Another strategy is to introduce happy hours during the slowest time of the day, which can boost sales when it was slow before. Some restaurants present a limited time offer, with marketing behind that drives traffic.
Offer loyalty programsDesigning a loyalty program for your valued customers will give them a feeling of being honored and part of something exclusive. These platforms can be combined with online marketing, which could inspire repeat visits. The key to customer engagement is to have a two-way relationship. If customers are happy to spend money at your spot, then it’s time to give something back. Try introducing loyalty programs that reward customers for their purchases, points which they can redeem whenever they want.2nnfsfmdffddffff2pf

Offer loyalty programs

Designing a loyalty program for your valued customers will give them a feeling of being honored and part of something exclusive. These platforms can be combined with online marketing, which could inspire repeat visits. The key to customer engagement is to have a two-way relationship. If customers are happy to spend money at your spot, then it’s time to give something back. Try introducing loyalty programs that reward customers for their purchases, points which they can redeem whenever they want.

Deploy social media tactics

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Deploy social media tactics

Social media marketing in an undeniable force for brick-and-mortar restaurants to compete in the digital space. Ignoring social media is an easy way to get pushed aside by competitors and it can hurt with review sites, too. Hence it’s recommended to have an online presence through a website, create a Facebook page, maintain a Twitter account, and upload images on Instagram or Pinterest. Use these platforms to share special discounts, upload enticing photos of food, and get your restaurant noticed. As it is rightly asserted by Amanda Ken, social media marketing analyst at Crowd Writers:

“If you really want to have a booming business then merely having satisfied walk-in customers isn’t good enough now. What you want is to have followers and fans who crave for your discounts and leave your place with awe in their eyes.”

Arrange live music

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pexels/Sebastian Ervi
Arrange live music
The visit to the restaurant is meant for spending time with family and friends and having fun. Italian concepts in general are often family gather spaces. Scheduling light background music is something that makes the restaurant environment soothing. However, it can also help, if your brand is suited for it, to bring in live music during weekends or at dinner time. And if you want customers to get involved, ask them to vote for the favorite band or singer on your Facebook page. In this way, you will be able to entertain your guests according to their preferences.

The rise of chatbots

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pexels/Bruce Mars
The rise of chatbots

Many restaurants are introducing chatbots to engage guestgs. Bots can be programmed to carry out a myriad of tasks, such as making reservations, ordering food, answering querie,s and making payments. Facebook is offering personalized bots, which can be connected with potential customers through messenger bots, which can be used to send personalized messages and place orders.

The best thing about this is chatbots in restaurants will be used to work on repetitive tasks while employees can use that time to work more on creative elements. Embracing technology does not mean that robots will start running your business. It will make your dining experience more personal and hassle-free. The only element should be focused at this point is providing excellent customer experience, which is topped with some keywords “it’s all about ME….”

Grant an unforgettable experience

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pexels/Chan Walrus
Grant an unforgettable experience

Every restaurant requires a different strategy. The main goal is to provide customers with unforgettable experiences. If you can provide guests with moments they will remember and share with friends and family, and if you can get them engaged with your restaurant, then they will surely come time and again to experience everything once more. The key to increasing customer engagement is to understand customer preference. If you are able to provide guests with their preferences molded in your package with creativity, it will stand out. Thus providing personalization and optimizing engagement are not the only element; it must be combined with creativity at each stage, which will make your walk-in customers long-term loyal customers.

Stella Lincoln is working as a marketing manager at AcademistHelp. She is a certified marketer in Google Analytics. Stella also spends some time in providing lectures in seminars at UCLA. She owns startling creativity which, when gets combined with marketing ends up in wonders.